By Dominic Lee
The $10 billion market for non-food pet supplies has been increasing rapidly each year, in recent years as much as 20 percent. Much of the rapid rise of dollars spent on pet supplies has been attributed to increasing consumer demand for luxury pet items. Luxury pet supplies are gaining ground in many segments of the market, as pet owners demand higher-end items for their dogs, cats, birds and other household pets. As Christmas approaches, online and brick and mortar retailers are bracing for an onslaught of luxury pet supply orders. Consumers purchase upscale pet supplies for as Christmas gifts for their pets as well as to give to other pet owners.To find better pet supplies for Christmas, more and more pet owners are turning to on line pet supply stores. "On line pet stores offer a variety of pet supplies that meet the needs of pet owners seeking higher quality items that cannot be met by brick and mortar stores. It is simply impossible to carry as much inventories in a traditional off line stores." according to Dominic Lee, spokesperson of PetPetSupplies.
The trend in many homes with cats is to replace the classic ugly litter box with a furniture-grade cabinet that hides the litter and pan. For dogs owners, more are looking to purchase luxury items such as stylish pet strollers and elaborate wooden dog houses. A few years ago a dog house with a ladder or one with an attached dog couch might have seemed unnecessary, but today's dog supplies are made to fit into any stylish décor.Consumers joining the luxury pet supply trend are seeking unusual items that give traditional pet accessories a new and modern twist. "At PetPetSupplies.com, we now sell dog crates made of rattan instead of wire, and outdoor cat enclosures as large as a room. Even fish tanks have gone upscale, as fish owners are seeking seamless tanks that won't detract from viewing their fish," Lee said. According to their sales estimation, items like these that offer pet owners a bit of luxury for themselves and their pets are the items driving the pet supply market toward an estimated $15 billion in 2009. Christmas sales are an enormous part of that market, with about 30 percent of sales made during the holiday season.
Luxury item purchases have grown in the human market as well, and this trend may be affecting the pet supply market. Christmas purchases of luxury products for humans have soared in the past two years. Because people consider their pets part of the family, they are willing to treat their pets to the same luxury they seek for themselves. And for pet owners, there's no better reason to splurge on the best for their animal family members.PetPetSupplies.com is the internet premium location to shop for unique pet supplies, cats & dogs accessories, and other small pet products. Go to http://www.petpetsupplies.com now to check them out!
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